| |
About Me
I started my design journey in 2001 when I enrolled at ASU in the Graphic Information Technology concentration. I have always been intrigued by good design and am
often inspired by others' work. Design in the digital space is my passion, but I enjoy designing for print as well. I find the process of designing in all of
its facets from researching the audience, to design concepts, into design completion very rewarding.
I was born and raised in sunny Southern California, but traded in the ocean air for desert air in 1993. I currently reside in Queen Creek, Arizona, with my husband Jeff, our son Austin, and our 1-year-old mini dachshund, Sally. Our hobbies are ASU Football ---E Go Devils, hiking, biking, and taking long, relaxing drives in the Fall.
If you have any questions about a potential project or about my portfolio, feel free to send me an email, or connect with me on Facebook or LinkedIn. I look forward to working with you! |
Education
- Masters of Science and Technology (M.S.) with emphasis in Graphic Information Technology, Arizona State University, 2010.
- Bachelor of Science in Industrial Technology (B.S.) with emphasis in Graphic Information Technology, Arizona State University, 2004.
|
Experience
Web Designer, Fairytale Brownies, 8/2005 - Present
- Instrumental in planning and executing three brownies.com site redesigns.
- Conducted a usability test of the brownies.com website, which identified bottlenecks and high level usability problems.
- Researched and implemented SEO strategies to the brownies.com website, which resulted in increased organic traffic for targeted keywords.
- Researched, created, and maintain the company blog, blog.brownies.com, to enhance organic rankings for targeted keywords.
- Manage all copy, imagery, page creation, and maintenance at brownies.com.
- Manage online marketing promotions and report on year-over-year analysis.
- Manage Google Affiliate Network's Affiliate Marketing relationship and partnerships with publishers.
- Benchmark competitor websites and create new online initiatives.
- Design and execute promotional emails to 70,000+ name database via Lyris ListManager, which enhances customer retention and provides increased brand engagement and incremental sales revenue.
- Manage PPC Campaigns for Google, Yahoo and Bing search engines. Report on results and make recommendations for campaign changes.
- Developed and maintain a successful social networking initiative which includes a dynamic Facebook and Twitter presence.
- Manager outside software and development vendors.
|
Associate Content Developer, The Kim Komando Show, 5/2004 - 10/2004
- Developed imagery and content for Komando.com including banner ads, navigation systems, wallpaper, icons, and other graphic elements.
- Created print collateral for distribution such as CD Covers, E-Store Brochures, and show fliers.
|
Awards
- Invited to speak of the EEC (Email Evolution Conference), "Blogging For Acquisition" session.
- Graduated Magna Cum Laude 2004 and Summa Cum Laude 2010.
- Gravure Association of America Scholarship Recipient 2003 - 2004
|
|
|
|
|
